Blockchain is becoming the foundation of the sports industry, says Atleta Network CEO.
Date: 2025-11-03 Author: Gabriel Deangelo Categories: BLOCKCHAIN
Atleta Network CEO Dima Saksanov stated that sports is playing a leading role in the mass adoption of blockchain technology. He noted that blockchain has already become an integral part of the infrastructure of sports leagues, arenas, and clubs, being used for ticket verification, spectator identification, and rights management.
Saksanov noted that while crypto companies previously limited themselves to event sponsorship, blockchain is now being used for fundamental stadium processes. The sports industry has become a platform where the technology demonstrates its real-world application.
"Modern blockchain solutions no longer require complex integration. Ready-made modules allow sports organizations to implement them directly into stadium operating systems, creating new revenue streams and improving fan engagement," the Atleta Network CEO emphasized.
Analysts predict that the market for blockchain products in the sports sector will grow from $2.05 billion in 2024 to $10 billion by 2035. The technology solves a variety of problems: it prevents ticket counterfeiting, makes athlete data accessible for scouting and fantasy leagues, and automates sponsorship contracts. However, fans often don't even notice the blockchain's operation, as it operates "in the shadows," providing a familiar user experience.
Saksonov emphasized that blockchain is no longer perceived as a marketing tool in the crypto industry; it has become a fully-fledged element of the sports ecosystem. Spectators interact with the technology when purchasing tickets, voting on team decisions, or exchanging digital collectibles, without even realizing it.
One notable example of blockchain integration is the recent move by Chiliz, the company behind the Socios.com platform. In September 2025, it acquired a 51% stake in the esports organization OG Esports, strengthening its position in the digital assets sector for sports.
Prediction and betting platforms such as Kalshi and Polymarket are also increasingly developing at the intersection of sports and fintech. These services were the first to sign agreements with the National Hockey League (NHL), allowing them to use the league's branding and promote their products during games. Polymarket, according to Bloomberg, plans to return to the US market by the end of November, focusing on sports predictions.
Kalshi, meanwhile, is waging a legal battle against restrictions imposed by New York State authorities, defending its right to conduct contracts related to sporting events. The company claims that its activities are regulated by the US Commodity Futures Trading Commission.
Finally, the social network Truth Social, owned by Trump Media and Technology Group, is preparing to launch the Truth Predict service in partnership with Crypto.com. The new product will allow users to enter into contracts for predictions on political, economic, and sporting events, with beta testing set to begin soon.
Blockchain is thus strengthening its presence not only in finance but also in popular culture, becoming a universal tool for sports, entertainment, and interactive audience engagement.
